MINIMUM ADVERTISED PRICE (MAP) POLICY
HUGGOES® MINIMUM ADVERTISED POLICY
MAP policy ensures advertisement standards for Huggoes® products by combatting rampant online discounting against law breaching seller network. Advertisement and Promotion of Huggoes® products to the general public must abide by the MAP guidelines.
APPLIES ONLY TO HUGGOES®
We recognize that our quality partners invest time and resources to deliver extraordinary customer experience through knowledgeable staff and compelling vendor presentation. To protect the investment of our quality partners and the Huggoes® brand reputation, we have unilaterally adopted a MINIMUM ADVERTISED PRICE POLICY (“MAP Policy”). This MAP policy prohibits resellers from advertising Huggoes® products below a specific price designated by Huggoes®. Promotion based on low-price, instead of service and value, can be detrimental to Huggoes®’s competitive position and resellers’ service and support efforts.
Huggoes®’s USP is providing true comfort and quality products, which has turned over millions of visitors into our satisfied consumers. Huggoes® discovered that advertising its products below levels established by Huggoes® emasculates its standards. Therefore, this policy is designed to secure our authorized dealers, distributors, and retailers, collectively resellers, who have contributed their services to provide customer support expected from Huggoes® customers, moreover, controlling price-based advertising. This policy applies to U.S resellers only.
Huggoes® believes that these advertising and sales practices are unfair, and discourages such efforts. Huggoes®, in its unilateral discretion, will not do business with any reseller, as to the products covered by this MAP policy, if that reseller intentionally advertises any MAP Product below its designated MAP price. Huggoes® is confident that this program will strengthen its brand and benefit all of its resellers.
Products must not be advertised for less than MSRP. The MAP for all products shall be Manufacturer’s Suggested Retail Price (MSRP). This policy applies to all advertisements of Huggoes® products in any medium. Advertisements include:
(i)Flyers (ii) Posters (iii) Coupons (iv) Catalogs (v) Magazines (vi) Blogs (vii) Internet websites, website pages, and website banners (viii) Social media (ix) E-mails (x) Newspapers (xi) Billboards (xii) Brochures (xiii) Television (xiv) Radio ads (xv) Direct mailers (xvi) Ad inserts (xvii) Mail-order catalogs (xviii) Public signage (xix) Any other electronic, print or other marketing and promotional materials.
ONLINE POLICY FOR RESELLERS:
This policy applies to all resellers of Huggoes® who buy the product directly or indirectly from Huggoes®. Policies include the following:
1) Only authorized e-commerce Retail Partners can sell Huggoes® on-line. Any other on-line sales of Huggoes® are prohibited.
2) To become an authorized e-commerce Retail Partner, the following must first occur:
– Huggoes® must review and approve of the e-commerce website/portal and platform.
– Retail Partner must agree to abide by the Huggoes® Minimum Advertised Price (MAP) agreement.
– All images, logos, and descriptions of any Huggoes ® must be submitted and subsequently approved by Huggoes.
– Retail Partner must receive approval from Huggoes before offering any product at a discounted price.
3) Huggoes reserves the right to terminate doing business with any Retail Partner who violates this policy.
4) Huggoes does not allow ANY third party resale without the expressed, written consent of Huggoes. Violation of this policy will result in termination of business relationship with Huggoes.
NOTE TO NONCOMPLIANT RESELLERS:
Documented notice will be sent by our MAP monitoring & controlling agent, including a warning to the reseller that they have violated rules of the policy. Before it follows a second infraction, the reseller will have more or less three business days to confirm.
A written notice, constituting a final warning for breaching policy guidelines will be given by our Policy agent. Reseller has also failed to make necessary adjustments after their first notification, therefore, bound to comply within two working days before it leads to third and final notice.
A formal declaration will be sent on following sanctions committed by the reseller for MAP violations:
a) FINE ON THE USE OF HUGGOES® LOGO, INTELLECTUAL PROPERTY, & ARTWORK/ IMAGE
b) DISTRIBUTION OF HUGGOES® PRODUCTS &
c) FORFEITURE OF ANY PROMOTIONAL FUNDS IF THE RESELLER IS A LEGITIMATE MEMBER OF HUGGOES® NETWORK OF DISTRIBUTORS.
Huggoes® will take strict action against violation of any MAP Policy, which seems appropriate and necessary. Moreover, Huggoes® reserves the right to modify, suspend, or discontinue this MAP Policy in whole or in part at any time.
Anything you need to know about MAP policy, kindly submit us in writing to: